Many of you reading this blog are in the web developing or web design business. In the past someone told me that’s a business full of opinions, which makes it sometimes such a hard business. What I mean with that is that your client has its opinion and as you approach him or her as a designer or developer, you have yours. In other words, it ain’t math! And that sometimes leads to doubt on the client side: Are you really who you say you are and can you get the job done?
Getting clients, approaching clients… Sometimes it’s just not science. Or is it? I want to introduce you today to a short video I saw from a sales tycoon from the US of A. He has some things to say about getting the client and approaching the client and especially this: What do you do when the client is in doubt about whether to hire you and your services or not? And his approach is brilliant.
The guys name in the video is Grant Cardone. Some of the Americans among the readers may know him. He is teaching sales teams and executives of major companies, like Microsoft to name but one. Not a small player. In the video he mentions his top month in sales was a month where he sold over 120 million dollars in product.
What he has to say about the business relationship with your clients is awesome and very simple to understand. It is an approach I have never heard of before. It is not immediately in the beginning of the video, but to understand what he has to say, it is best you watch the beginning as well because he gives an example about pricing that is very interesting (and why price is never the deal breaker).
Brilliant stuff. Free up some time to watch this. It will help you out the next time a client is not sure of your pricing and of you as a designer or developer. Enjoy and use his advice!
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