Easy Mini Guide to make your eCommerce WordPress Website Successful

WordPress offers a variety of tools and plugins that will help you create a full-fledged online store from scratch in minutes. But, still, there are plenty of things that you need to consider while expanding your online store across the global dimensions. The entire process of developing a successful eCommerce site is not as easy as you think. You need to understand the latest marketing trends before launching your website. Also, concentrate on the design and functionality of your online store if you want to get success.

Here, I bring you the collection of tried and tested tips/tricks that will boost the productivity as well as sales of your eCommerce WordPress site with ease. If you want to take your site’s web presence to the next level, you should consider the following tips.

Choose a right Domain Name and Hosting

Web Hosting

These are the basics things that you need to do before launching your online store. These two things not only represent your business but also help you achieve desired goals without any obstruction. So, make sure you choose a trusted hosting provider that can offer you tailor-made hosting services at an affordable price. We recommend A2 Hosting.

Also, select a relevant domain name because it is the web address of your site where the visitors would come to buy products. So, it should look relevant to your business.

Stick to the online store’s basics

Don’t rush while creating your online store. Follow each and every step very carefully, and never skip the basics of a robust eCommerce store. If you want to grow your online store, you need to consider the following basics.

a) Develop professional-looking product pages: A successful online store must contain the beautiful pages for multiple products. So, create your store for building the pages for different products and services. These types of listing should include attractive images and informative descriptions which can reflect all the advantages of the products you sell. You can also add short descriptions with captivating words to encourage visitors to buy your product.

b) Embed Shopping cart and check out system: Both the shopping cart and checkout system plays a vital role in determining the accessibility and reliability of an online store. A shopping cart allows your potential customers to collect or store the selected product(s) in a safe place from where they can buy anytime. On the other hand, checkout system that integrates with payment gateway enables the customers to make payments against their purchase in a safe and secure environment.

Use of high-powered WordPress eCommerce plugins

plugins for ecommerce wordpress store

Create a robust online store by integrating the purpose-oriented eCommerce plugins for WordPress. There are tons of WordPress eCommerce plugins that can convert your simple website into a full-fledged eCommerce store in minutes. With the use of a reliable eCommerce plugin, you can publish your pages, embed shopping cart system, manage the inventory, manage customer accounts and even, set up a simple process for check out. Some of the top eCommerce plugins for WordPress are:


• WP eCommerce

• Jigoshop, etc.

All you need to do is to download, install, and use the desired plugin in to your online store. We recommend WooCommerce for the simple reason it is the most used one (and thus easiest to find support for it online).

Use the Divi Theme for your eCommerce store

Again, WordPress offers a host of eCommerce-enabled themes that can enhance the overall look and feel of your online store, without any coding. These themes are optimized to work with multiple eCommerce plugins such as WooCommerce, Jigoshop, Easy Digital Downloads, etc.

With the help of themes, you can create and publish your company’s portfolio, showcase your products in an organized and engaging way. They also offer highly customizable options that let you tweak the color, fonts, structure, footer, header, background image of an online store within a few clicks.

However, all the eCommerce-ready themes are premium ones and we can highly recommend the Divi WordPress theme for one simple reason: it is the best theme with the best support system you can get online. You can get it here.

Use Social Media Platforms

social media for ecommerce store

You can use leading social media platforms such as Facebook, Google+, Twitter, StumbleUpon, Pinterest and a lot more to promote your products. It is an effective way of marketing a product or business. This technique will help you drive more traffic (social traffic) toward your online store quickly and easily.

There are multiple ways of using the social media platforms that can help you improve the visibility of your web store on search engines. By adding the social sharing icons/button to your product pages and posts, you enable your potential customers to read and share your content on their social media profiles. This will increase the flow of web traffic to your e-store.

There are plenty of social sharing plugins and themes that will help you add social sharing icons to your site, without any heavy lifting.

Email Marketing

email marketing for ecommerce wordpress store

Email Marketing is one of the most influential ways of generating more quality leads for your online business. By possessing your one mail list, you can reap a ton of benefits. But for that, you need to make an effort for growing and updating the email list of your subscribers- as this will convert your list into lead generation. So, start up your mail list when you launch your online store.

Optimize the speed of your e-store

speed up wordpress ecommerce store

The speed of a web store plays a crucial role in determining its accessibility and visibility on search engines. A few seconds delay in loading a web page could downturn the flow of web traffic on your e-store. So, it is essential to concentrate on the techniques that can optimize the speed of your online store with ease.

Well, WordPress offers some tried and tested tips that can improve the speed of your site, such as:

• Image optimization

• Use cache plugin

• Choose a relevant hosting plan

• CDN services

• Compression of JavaScript and CSS files and a lot more.

Last but not least, help the SEO rankings of your online store by creating SEO-optimized names and titles for each of your product you are selling on your site.


About the Author

Tracey Jones is a web developer associated with HireWPGeeks Ltd., a renowned WordPress development company to find WordPress expert for hire to accomplish your WordPress related tasks in time. Instead of these, she loves creative arts, hiking, technical writing and sharing her thoughts with other readers on the web.

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